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Top-8 trends in cosmetic packaging design

1. Eco-design of packaging

One of the main features of eco-design is the easily disassembled and recyclable packaging. If the bottle is equipped with a dispenser check that it is iron-free. The label or decoration must not contain foil. The packaging must be colorless or painted in light colors (black and very dark colors are not recognized by the automatic sorting lines so black plastic mostly isn't recycle;)

2. Minimalism and simplicity

Minimalism is based on a simple but sophisticated design. The packaging formula in minimalism style is also simple: 1-3 colors + graphics and fonts created by talented professional designer

3. Flat graphics, design without volumetric elements and shadows

Flat, non-volumes logos and drawings are in trend because they are perceived easily. Shadows and volumes elements in design often make difficult to recognize brand identity or product positioning

4. Transparency packaging

Customers are tired of false promises. They want to see what they are going to buy. If testers are not available at points of sale, we recommend using transparent inserts in cardboard packaging, unpainted or transparent colored bottles and jars

5. Soft and neutral color palettes, warm and pastel shades

In the next articles we will tell you more about the color trends of 2021, follow us in social networks and updates on the site

6. Eye-catching  graphic prints, exotic colors and pop-art

Design agencies have been pushing this trend for a long time, and it finally strengthened in cosmetics from giants like Nivea to indie brands. The graphics can be very bright or muted as in the photo

7. Luxury packaging

Holography, metallization, foil, luxurious textures, convex elements etc. Packaging that looks expensive sells better. This rule works both for the mass market cosmetics and luxury

8. Interactive packaging

A good example is a QR code leading to a product page or social network with information of features of the product, how to use or why it is eco-friendly. It also includes mobile applications that help to choose a product, shade or impact in accordance with the customer needs